Your Cool

Innovate Your Cool (IYC) celebrates the power of cool ideas and its impact on Innovation, Music and Culture. The Innovate Your Cool Conference & STEAM Field Day program packs inspiration, ideas, and fun into week-long activations.

About the Conference

Every year since its inception in 2011, the Innovate Your Cool Conference introduces over 15,000+ attendees to forward thought by blending common themes within Innovation,  Music, and Culture. Programming highlights included sessions hosted by global design firm IDEO, Professors 9th Wonder, Mark Anthony Neal, and innovation panel featuring Todd Olsen and Donald Thompson.

The 2019 Innovate Your Cool Conference also featured youth programming offered exclusively to area public school students. Students participated in interactive sessions on beat making and music engineering, coding and live science demos hosted by conference partner Morehead Planetarium and Science Center, Bose Professional, and Native Instruments.

We are looking forward to an excited 2020 engagements in Los Angeles with a few additions and surprises!


Pictured: Professor Mark Anthony Neal, 9th Wonder and Reggie “Combat Jack” Osse discuss the evolution of hip hop and its impact on the next generation at the 2017 Innovate Your Cool Conference.

What is Innovate

Innovate Your Cool Conference is part of a multi-day experience full of interactive and educational content in the form of panel discussions, and workshops led by Grammy-nominated recording artists in partnership with numerous education partners across the U.S. The goal of the Innovate Your Cool Conference is to expose traditionally disengaged communities to opportunities at the intersections of Music, Innovation and Culture.

STEAM Field Day Activations

The Innovate Your Cool: STEAM Field Day is a student-driven full-day experience packed with interactive STEAM based activities and live demonstrations.

All sessions are exclusively made available to students enrolled in selected Public Schools that receive free or reduced lunch. Students will have the opportunity to interact with Impact Scientist from prestigious institutions such as UNC’s Morehead Planetarium and Science Center, Fly Drones while learning to code and produce beats with the award-winning producers.

The Innovate Your Cool: STEAM Field Day free to all students who attend and made possible by the generous donations of our sponsors.

Pictured: IYC conference attendees enjoying the challenge of our WerkStatt Workshop in partnership with Moog Music at the 2016 Innovate Your Cool Conference.


The Art of Cool Project and its initiatives are sustained by our amazing partners. Each partner listed below is a dedicated contributor to our overarching mission of expanding music through education.